When I pitch a new client I am often confronted with the
question of why do I need a professional product professional? What added value
do I bring to the table? Let me answer those two questions with two recent
examples that could have been handled better.
Client A attended a high-level networking event where a
promotional pen was distributed. Client A liked the pen and wanted to write
with it. It didn’t work. After trying unsuccessfully to make it work, he threw
it out. That’s a wasted promotional gift: money literally thrown into the
garbage. My client was left with his negative experience, not an effective advertising
gift. Professionals who know their products save clients time and money in a
world of endless products. Professionals come armed with expert information and
an ability to represent the client’s brand in the best way possible and could
have advised this advertiser to make a better choice.
Client B recently told me about a gift he received from a
vendor. This client awarded his vendor a $30,000 contract. The vendor thanked
my client with a $5.00 gift card. My reaction much like my client’s was better
not give anything than the wrong gift. A gift of gratitude can be a very
powerful tool when used appropriately. A thank you gift represents your
company’s image and should be a genuine reflection of appreciation. The wrong
gift makes the wrong impression.
At Larick Associates, as with other professionals, it is our
job to know which products will get you the best results!
No comments:
Post a Comment